International marketing initiative delivers customized, results-orientated service for agriculture exporters

Post date: May 9, 2012 4:19:16 AM

"New Products, New Markets" initiative supported by AgriFlexibility program

March 18, 2011 Edmonton... The federal and provincial governments have announced an Alberta-Canada Export Partnership to help boost Alberta's agriculture exports and to help agri-food exporters succeed in priority international markets. The announcement was made today by Member of Parliament James Rajotte (Edmonton-Leduc) on behalf of Federal Agriculture Minister Gerry Ritz and Member of the Legislative Assembly George Rogers (Leduc-Beaumont-Devon) on behalf of Provincial Minister of Agriculture and Rural Development Jack Hayden.

"This project will help Alberta companies get their foot in the door around the world and sell more of our great Canadian product," said MP Rajotte. "This initiative will help farmers find new markets and make their businesses more profitable."

With a shared investment of more than $2.1 million, the Alberta government and Agriculture and Agri-Food Canada will deliver New Products, New Markets initiatives to facilitate trade relationships with priority markets. The initiatives will help expand international trade connections between Alberta's agri-food exporters, deliver customized, results-oriented service to Alberta exporters, and enhance the global competitiveness of Alberta's agriculture industry.

New Products, New Markets initiatives will help Alberta agri-food exporters identify export opportunities and access custom market intelligence, in-market expertise, and aids in business matchmaking, contributing to a more innovative, competitive and sustainable agriculture sector.

"This initiative will enhance industry's competitiveness in international priority markets and its ability to address emerging challenges and opportunities," said Jack Hayden, Alberta's Minister of Agriculture and Rural Development. "By introducing new products, exporting into new markets and utilizing a menu of customized market tools, we are further reinforcing Alberta's agricultural export sector and our reputation as a safe, reliable supplier."

The AgriFlexibility fund is a $500 million initiative to help implement new initiatives that will help the agriculture sector adapt to pressures and improve its competitiveness by funding projects that reduce production costs, improve environmental sustainability, promote innovation and respond to market challenges.

For more information on the AgriFlexibility fund visit