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Sprouted: Plant Ingredient Opportunity on the Prairies

posted Jan 20, 2018, 9:21 AM by Action for Agriculture
Plant ingredients present the type of opportunity that only comes once in a generation.

Around the world, a growing middle class with more money to spend on food has an appetite for more and better options. Consumers in North America and Europe want green and sustainable food choices. Demand for protein, including plant-based protein, and other plant-based ingredients, is sky-rocketing.

The good news is that Canada’s Prairie provinces already grow many of the crops, including lentils, peas and beans, that are in demand to be processed into plant ingredient components, such as protein, fibre and starch. The even better news is that we are well-placed not only to enter the non-soy plant ingredient processing sector – and take advantage of the value-added possibilities that entails – but to dominate it.

http://cwf.ca/research/publications/report-sprouted-the-plant-ingredient-opportunity-taking-root-on-the-prairies/
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